Timeline
Client
Kent Electrical Services, a licensed electrical company based in San Diego, originally had a website built by a third-party agency. However, it lacked consistency in both design and branding—featuring mismatched colors, blocky black backgrounds, blurry images, and very little upkeep. The site also lacked SEO best practices and had no blog, which weakened their presence in organic search and made the brand feel stagnant and outdated to new visitors.
Redesign the entire website with a cohesive, professional look.
Align the site’s tone and visuals with the company’s values of trust, quality, and local service.
Improve SEO performance and user engagement.
Ensure responsiveness and better usability across devices.
Build a foundation for future campaigns and lead generation.
This wasn’t just a design job—it was a full brand realignment. In the first month (February), I collaborated closely with the owner to understand his vision while simultaneously developing their Brand Guidelines, which would later drive design, tone, typography, and color consistency across the website and marketing assets.
Since the original site was built on WordPress, I took time to learn and adapt to the platform. I then implemented the following:
A full-site redesign based on their new brand identity
New imagery optimized for clarity and performance
SEO keyword targeting and metadata updates
Addition of educational blog content to improve authority
Clearer user flow and optimized call-to-actions
Better mobile performance and structure
Continuous performance tracking using Google Analytics
Full audit and strategy alignment with the owner
✅ Website redesign (structure, layout, visual identity)
✅ SEO keyword research and implementation
✅ Content strategy & blog setup
✅ Google Analytics setup + performance tracking
✅ Created foundational Brand Guidelines that now direct design and communications
Note: I was not responsible for executing social media content but created brand guidelines to guide others
Challenge: Adapting to WordPress with no prior experience while also creating foundational branding at the same time.
Growth: I leaned into a growth mindset, treating the challenge as a learning opportunity. I now feel confident in using WordPress and managing client sites end-to-end.
What I’d do differently: Next time, I’d segment the design and branding timelines more formally to prevent overlap and reduce creative revision loops.
Value to Client: The redesign has given Kent Electrical Services a more trustworthy, modern presence—laying the groundwork for ongoing SEO growth and long-term lead generation.
Let’s chat about how your brand can stand out with strategic design and a cohesive identity
—just like we did for Kent Electrical Services.
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